Pricing in this category is opaque enough that buyers cannot calibrate, which suits sellers. So here are ranges, what moves them, and the patterns worth refusing. Our own published rates...
Pricing in this category is opaque enough that buyers cannot calibrate, which suits sellers. So here are ranges, what moves them, and the patterns worth refusing. Our own published rates are on the pricing page; this article is about the market, including engagements we would not take.
| Shape | Typical range | Duration | What you should get |
|---|---|---|---|
| One-off audit | $800 – $3,000 | 2–4 weeks | Technical findings, an AI visibility baseline with the method stated, a competitor board, and a prioritised action list you could hand to any team |
| Ongoing retainer | $2,000 – $8,000 / month | 6–12 months | Execution against the plan, content production, third-party work, and re-measurement on a frozen prompt set |
| Enterprise programme | $6,000 – $20,000+ / month | 12 months+ | Multi-market or multi-language scope, engineering coordination, custom measurement, named senior time |
Vietnamese-market pricing sits below these ranges, which reflects local salary structure rather than a different scope of work. If you are buying delivery from Vietnam at Western agency rates, you are paying for the sales office.
Start from value rather than from market rates. Take the annual value of one closed customer, and your current close rate from organic enquiries. If a customer is worth $20,000 and you close one in five qualified enquiries, then three additional enquiries a month justifies a $4,000 retainer several times over — and that arithmetic, not a price list, should set your ceiling.
Then apply the honest caveat: this work compounds and it is slow. Third-party coverage accumulates over quarters, and models reflect it later still. A six-month engagement is the minimum at which the question “did this work?” can even be asked, and anyone promising a faster answer is describing a different, less durable tactic.
Scope in writing, including which engines and languages are in and out. The measurement method, in enough detail that another provider could reproduce it. A named team with named senior involvement. A reporting cadence. A stated minimum term and what happens at the end of it. And a clear statement of what is not included — the absence of that section is usually where disputes start.
Salary structure, almost entirely. The method, the tooling and the measurement are the same; the delivery cost base is not.
Only if it includes the raw measurement data. An audit that hands you a score and a slide deck, with no prompt set and no raw answers, is not auditable and therefore not worth much.
The measurement, yes — the method is published and the scoring is simple. The slow part is third-party coverage, which is a relationships-and-time problem rather than a tooling problem.
Six months. Below that you will have spent the money before the first re-measurement can tell you anything.
Want your own numbers instead of ours?
Send us your domain. We run the baseline on your category prompts and send back the raw answers, not just a score.
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