Industries We Work In
Search behaviour is not the same across sectors. Urgency, regulation, seasonality and the shape of the buying cycle all change what a sensible programme looks like. These pages set out...
Search behaviour is not the same across sectors. Urgency, regulation, seasonality and the shape of the buying cycle all change what a sensible programme looks like. These pages set out the search landscape of each segment and how we would approach it.
A note on what these pages are not: they do not claim client work we have not done. Where we have relevant experience we say so on the case pages; these pages describe the landscape and the method, which is the part we can state honestly up front.
All pages
- Dental SEO: How Patients Actually Search for a Dentist
- Dermatology SEO: Cosmetic and Medical Are Two Different Search Markets
- Ecommerce SEO: Facets, Duplicates and Product Feeds
- Education SEO: Enrolment Cycles Drive Everything
- Energy and Solar SEO: Incentive-Driven Demand
- Financial Services SEO: YMYL Plus Compliance Review
- Franchise SEO: Head Office vs Franchisee, and Who Owns What
- HVAC SEO: Two Seasonal Peaks and an Emergency Tail
- Healthcare SEO Under YMYL Constraints
- Heavy Equipment SEO: Model Numbers Are the Keywords
- Home Services SEO: Local Pack and Emergency Intent
- Law Firm SEO: High Cost Per Click, High Regulation
- Logistics SEO: Route and Lane Queries
- Manufacturing SEO: Long Cycles, Small Audiences, High Value
- Professional Services SEO: Selling Expertise, Not a Product
- Recreation and Entertainment SEO: Event Dates Drive the Calendar
- SMB SEO: Sequencing When There Is No Budget for Everything
- SaaS and Tech SEO: Product-Led Content and Documentation
- Window and Door SEO: Quote-Driven, Seasonal, Highly Local
Want to see where you stand before you commit?
Send us your domain. We run the technical audit and the AI visibility baseline, and send back the raw data alongside the findings.
Why SEO differs by industry
A dental clinic, a SaaS product and a freight company can all “do SEO”, but the work looks very different. The reasons are practical: how urgent the search is, how regulated the claims are, how seasonal demand runs, and how long the buyer takes to decide. Each industry page below sets out that landscape and the method we would apply, without claiming client work that is not documented on our case pages.
How to find your industry page
Pick the closest match by how your customers buy, not only by what you sell.
| If your customers… | Start with |
|---|---|
| Search in an emergency or need a local provider fast | Home Services, HVAC, Dental |
| Make high-stakes decisions about health, money or legal matters (YMYL) | Healthcare, Financial Services, Law Firms |
| Browse large catalogues and compare products | Ecommerce |
| Run a long, multi-person B2B evaluation | SaaS and Tech, Manufacturing, Professional Services |
| Are served by a small, owner-run business | SMB |
Other sectors on the list (education, energy and solar, franchise, heavy equipment, logistics, recreation, window and door, dermatology) follow the same structure; use the full list above.
What every industry page covers
- The search landscape: which types of queries matter and where they are won or lost.
- Constraints: regulation, review-platform dependence, inventory or compliance issues specific to the sector.
- Method: what a first 90 days of work would include, for example technical audit, page templates, structured data and measurement.
- AI search: how answer engines change research behaviour in that sector.
How to choose where to start
- Read the page for your industry and the one for your closest neighbour. Many businesses straddle two (for example a dental practice that is also a multi-location franchise).
- Write down your three biggest search questions: what a buyer types the moment they need you, what they compare, and what they check before trusting you.
- Check your current baseline. The free AI Visibility Checker shows whether a generative model links your brand to your category.
- Talk to us only when you have a question the pages do not answer. Contact takes a domain and a short description.
What these pages do not do
They do not promise rankings, traffic or revenue. Search results depend on competition, site history and many factors outside any agency’s control. They also do not replace advice from a qualified professional where regulation applies, for example medical or legal advertising rules: check current rules in your jurisdiction and consult a specialist.
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