Generative Engine Optimization (GEO) is the work of becoming a source that generative engines draw on when they answer questions in your category. Not a ranking position — a place...
Generative Engine Optimization (GEO) is the work of becoming a source that generative engines draw on when they answer questions in your category. Not a ranking position — a place in the answer itself.
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank a URL | Win the direct answer slot | Be named and cited inside a generated answer |
| Unit that competes | A page | A passage | The brand as an entity |
| Main lever | Content and links | Structure and clarity | Third-party citation and entity resolution |
| How you verify | Rank tracking | SERP inspection | Prompt testing with stored outputs |
They share foundations. A site with broken indexation fails all three.
llms.txt.We would rather tell you this in week one than bill you for nine months.
Most agencies claim AI visibility. Very few publish how they measure it. Here is our method, in full:
| Step | What we do |
|---|---|
| 1. Prompt set | We build 50–100 prompts a real buyer in your category would type. None of them contain your brand name — the point is to see whether the model brings you up unprompted. |
| 2. Engine runs | Each prompt is run against the AI engines in scope, on a fixed date, and the raw answers are stored so you can audit them later. |
| 3. Scoring | Mention Rate (% of answers naming your brand) · Citation Rate (% citing your domain) · Share of Model (your mentions ÷ all competitor mentions). |
| 4. Competitor board | The same run tells you which brands the model currently treats as the category leaders. |
| 5. Re-measure | Same prompt set, same engines, 90 days later. Movement is comparable because nothing about the test changed. |
What we do not claim: engine coverage is stated explicitly in every report. A measurement against one model is not a measurement of Google’s AI Overviews, and we will never present one as the other.
Entity and technical work lands in weeks. Citation-driven change typically takes 3–6 months because it depends on third parties publishing.
For technical and on-site work, yes — a scoped account, never your primary admin credentials.
Digital PR is one workstream of several. Entity resolution, structured data and technical access are not PR, and skipping them means citations that the model cannot attribute to you.
That is common and it is useful. Zero with a clear competitor board is a starting line with a direction. Zero with no competitor named at all means the category is not ready — and we will say so.
Where does your brand stand in AI answers?
Send us your domain. We run the baseline and send your Mention Rate, Citation Rate and competitor board — no charge, no commitment.
Đội ngũ chuyên gia Vidco Group sẵn sàng đồng hành cùng bạn
Bước 1 / 4
Chúng tôi sẽ liên hệ trong vòng 2 giờ làm việc.