Technical SEO is unglamorous and it is usually where the first real gains are. Most sites we inherit are not short of content — they are carrying structural problems that...
Technical SEO is unglamorous and it is usually where the first real gains are. Most sites we inherit are not short of content — they are carrying structural problems that cap everything the content could do.
| Problem | How it shows up | Typical impact |
|---|---|---|
| Keyword cannibalisation | Many URLs targeting one intent, none of them strong | The most common cap we see, and the most fixable |
| Indexation loss | Pages excluded by canonical, robots or noindex errors | Content that cannot rank because it is not eligible |
| Broken migrations | Old URLs returning 404 with no redirect | Historic authority and traffic silently discarded |
| Pagination and faceting | Deep inventory never crawled | Large catalogues effectively invisible |
| JavaScript rendering | Crawlers receive an empty shell | The most expensive problem to fix late |
| Duplicate or conflicting schema | Theme and plugin both emitting markup | Rich results suppressed entirely |
URL changes, replatforming and domain moves are where sites lose the most traffic fastest. Our rules are boring on purpose: one-to-one permanent redirects, never a mass redirect to the homepage, internal links rewritten to final destinations so no chains form, sitemaps resubmitted, redirects retained indefinitely, and a measured baseline captured before anything changes so regression is detectable.
| Phase | Work | You receive |
|---|---|---|
| Weeks 1–2 Baseline |
Technical audit, competitor analysis, keyword difficulty scoring, AI visibility baseline | Current-state report and a scored, feasible target list |
| Weeks 3–4 Foundations |
Indexation, speed, URL structure, schema, entity markup, internal linking | A site that meets the technical bar |
| Months 2–3 Content |
Content map, new pages, rewrites aligned to real search intent | Long-tail queries start ranking |
| Months 3–6 Authority |
Digital PR, third-party citations, entity consolidation | Head terms move into the top 10–20; AI mentions begin |
| Month 6+ Conversion |
Landing page optimisation, call and form tracking | Reporting on leads, not just rankings |
One to two weeks for most sites. Very large catalogues take longer, mostly in crawling and log analysis.
Both. We implement directly where we have access, or write developer-ready specifications.
It removes ceilings. On sites with real structural problems the lift can be substantial; on healthy sites the gain is small and honesty requires saying so up front.
Yes, including baseline capture, redirect mapping, and post-migration monitoring for 8–12 weeks.
Where does your brand stand in AI answers?
Send us your domain. We run the baseline and send your Mention Rate, Citation Rate and competitor board — no charge, no commitment.
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