Technical SEO Services — Fix the Foundation | VIDCO
Technical SEO is unglamorous and it is usually where the first real gains are. Most sites we inherit are not short of content — they are carrying structural problems that...
Technical SEO is unglamorous and it is usually where the first real gains are. Most sites we inherit are not short of content — they are carrying structural problems that cap everything the content could do.
What we find most often
| Problem | How it shows up | Typical impact |
|---|---|---|
| Keyword cannibalisation | Many URLs targeting one intent, none of them strong | The most common cap we see, and the most fixable |
| Indexation loss | Pages excluded by canonical, robots or noindex errors | Content that cannot rank because it is not eligible |
| Broken migrations | Old URLs returning 404 with no redirect | Historic authority and traffic silently discarded |
| Pagination and faceting | Deep inventory never crawled | Large catalogues effectively invisible |
| JavaScript rendering | Crawlers receive an empty shell | The most expensive problem to fix late |
| Duplicate or conflicting schema | Theme and plugin both emitting markup | Rich results suppressed entirely |
How the audit works
- Full crawl — every URL: status, canonical, robots directives, headings, internal links, payload.
- Cross-reference with Search Console — so we prioritise by pages that have or had traffic, not by raw issue count.
- Log and render checks — what crawlers actually receive, including AI user agents.
- Prioritised fix list — ordered by revenue impact, with effort estimates. Not a 400-row spreadsheet dump.
- Implementation — we do the work, or brief your developers precisely enough that they can.
Migrations
URL changes, replatforming and domain moves are where sites lose the most traffic fastest. Our rules are boring on purpose: one-to-one permanent redirects, never a mass redirect to the homepage, internal links rewritten to final destinations so no chains form, sitemaps resubmitted, redirects retained indefinitely, and a measured baseline captured before anything changes so regression is detectable.
How engagements run
| Phase | Work | You receive |
|---|---|---|
| Weeks 1–2 Baseline |
Technical audit, competitor analysis, keyword difficulty scoring, AI visibility baseline | Current-state report and a scored, feasible target list |
| Weeks 3–4 Foundations |
Indexation, speed, URL structure, schema, entity markup, internal linking | A site that meets the technical bar |
| Months 2–3 Content |
Content map, new pages, rewrites aligned to real search intent | Long-tail queries start ranking |
| Months 3–6 Authority |
Digital PR, third-party citations, entity consolidation | Head terms move into the top 10–20; AI mentions begin |
| Month 6+ Conversion |
Landing page optimisation, call and form tracking | Reporting on leads, not just rankings |
Explore
- AI Search Optimization — the umbrella practice
- Generative Engine Optimization (GEO) — getting cited by AI engines
- International SEO — multi-market organic growth
- Pricing — transparent engagement tiers
Frequently asked questions
How long does a technical audit take?
One to two weeks for most sites. Very large catalogues take longer, mostly in crawling and log analysis.
Can you implement fixes or only recommend them?
Both. We implement directly where we have access, or write developer-ready specifications.
Will technical work alone improve rankings?
It removes ceilings. On sites with real structural problems the lift can be substantial; on healthy sites the gain is small and honesty requires saying so up front.
Do you handle site migrations?
Yes, including baseline capture, redirect mapping, and post-migration monitoring for 8–12 weeks.
Where does your brand stand in AI answers?
Send us your domain. We run the baseline and send your Mention Rate, Citation Rate and competitor board — no charge, no commitment.
Need an SEO, AEO or GEO strategy?
The Vidco Group team is ready to work with you