AI Visibility Audit: See Exactly What AI Says About You

You’re tired of marketing agencies promising “cutting-edge solutions” and “bespoke strategies” that never quite explain how they’ll deliver. You need concrete data, not buzzwords, especially when it comes to understanding how AI is shaping your brand’s future visibility. Generic reports and vague recommendations won’t help you make informed decisions in 2026.

Why AI Visibility Matters Now

The landscape of information retrieval has fundamentally shifted. Beyond traditional search engine results, an increasing volume of user queries are now answered directly by AI models, from chatbots to generative search experiences. These AI systems synthesize information from countless sources to provide direct answers, summaries, and recommendations.

Your brand’s presence in this AI-driven ecosystem is no longer a “nice-to-have”; it’s critical. If AI models aren’t accurately representing your brand, products, services, or expertise, you’re missing a significant and growing channel for awareness, trust, and lead generation. This isn’t about ranking for keywords in a SERP; it’s about being the definitive, accurate, and preferred answer when an AI is asked a question relevant to your business.

Understanding your AI visibility means knowing precisely what these powerful systems “know” about you, your industry, and your competitors. It means identifying not just mentions, but also the accuracy, context, and sentiment of those mentions. Without this insight, your content strategy, PR efforts, and even product development could be misaligned with how a vast segment of your audience now consumes information. The AI Visibility Audit provides that exact, unbiased picture.

Our Own AI Visibility Audit Results: Transparency You Can Trust

We believe in practicing what we preach. Before offering the AI Visibility Audit to our clients, we rigorously applied our methodology to our own agency. We didn’t just run a few casual queries; we put our system through its paces with a comprehensive, multi-faceted prompt set designed to expose every facet of our AI presence.

Here’s what we found, and these are the raw numbers from our audit:

• 0% Mention Rate on a 37-Prompt Agency Question Set: When asked specific questions about “top SEO agencies,” “best GEO marketing firms,” or “agencies offering AI visibility audits” (and similar variations designed to elicit agency recommendations), AI models did not mention our agency a single time. This stark figure highlights a critical gap in our brand’s AI-driven discoverability for direct agency comparisons and recommendations. It’s a clear, actionable insight that shows us exactly where we stand in the AI’s “awareness” of our services.
• 2,185 Citations on Knowledge Questions: When prompted with broader, knowledge-based questions related to SEO best practices, GEO-targeting strategies, or the mechanics of AI in marketing, our content received 2,185 distinct citations. This indicates that while AI models don’t currently recommend us as an agency, they frequently reference and synthesize information from our published content when answering general industry questions. This shows our authority on specific topics, even if it doesn’t translate to direct brand mentions for service provision.

These numbers aren’t hypothetical; they are the direct output of our audit process. They provide us with an unambiguous roadmap: we need to work on increasing our direct brand mentions for service-related queries, while continuing to leverage our strong foundational knowledge content. This is the level of specific, actionable insight you receive with your own AI Visibility Audit. We don’t just tell you AI is important; we show you what it says, with verifiable data.

What the AI Visibility Audit Delivers

The AI Visibility Audit is a deep dive into how leading generative AI models understand and represent your brand, your industry, and your competitors. It’s designed to give you an unfiltered, data-driven perspective, free from subjective interpretation.

What’s Included:

• Extensive Prompt Set: We develop a tailored set of 100-200 prompts, covering brand mentions, industry expertise, product/service comparisons, competitive analysis, and more. This isn’t a generic template; it’s crafted to your specific business context.
• Multi-Model Execution: Your prompt set is run across a curated selection of leading generative AI models, ensuring a comprehensive view of how different systems interpret and respond to queries.
• Raw AI Responses: You receive the complete, unedited output from every AI model for every prompt. This transparency allows you to see exactly what the AI said, without any filters.
• Detailed Analysis and Synthesis: Our experts then analyze these raw responses, identifying patterns, sentiment, factual accuracy, knowledge gaps, and opportunities. This analysis is presented in a clear, actionable report.
• Strategic Recommendations: Based on the audit findings, we provide specific, data-backed recommendations for optimizing your content, PR, and overall digital strategy to improve your AI visibility.
• Ownership of Data: The full prompt set and all raw AI responses are yours to keep. You can re-run them, verify our findings, or use them for internal research at any time.

What’s Not Included:

• This audit does not include ongoing monitoring services beyond the initial audit period.
• It does not encompass implementation of the strategic recommendations (e.g., content creation, website changes, PR outreach). These are separate services.
• It does not provide a guarantee of specific AI ranking improvements, as AI model behaviors and algorithms are constantly evolving. It provides the data and strategy to adapt.
• This audit focuses on generative AI models, not traditional SEO keyword ranking or technical website audits.

Here’s a breakdown of what you can expect:

What We Run	What You Receive	What It Answers
Brand Mention Audit 100-200 bespoke prompts focused on your brand, products, and services.	Raw AI responses from multiple models + a synthesized summary report.	How often AI recommends or mentions your brand, and in what context. What specific products/services it highlights or overlooks.
Knowledge Graph Audit Prompts designed to test AI’s understanding of your core industry, expertise, and key personnel.	Raw AI responses + a detailed analysis of factual accuracy and completeness.	The accuracy and depth of AI’s knowledge about your core topics. Where AI has correct, incorrect, or missing information.
Competitive Landscape Analysis Prompts comparing your offerings, reputation, and expertise against up to three key competitors.	Raw AI responses + a comparative report highlighting strengths and weaknesses.	How you stack up against competitors in the eyes of AI models. Specific areas where competitors are cited more or less frequently.
Opportunity & Gap Analysis Prompts exploring adjacent topics, emerging trends, and unmet information needs in your niche.	Strategic recommendations for content creation, PR, and topic authority building.	Untapped areas for AI-driven visibility and content opportunities where your brand can establish authority.
Full Prompt Set & Raw Output The exact prompts used and every unedited AI response.	Your assets to keep, re-run, and verify.	Complete transparency and control over the audit process and its underlying data.

Is the AI Visibility Audit Right for You?

This audit is a powerful tool, but it’s not for everyone. We believe in ensuring a perfect fit to maximize the value you receive.

This Audit is For You If:

• You are a marketing lead, founder, or in-house SEO who understands the strategic importance of AI and needs concrete data to inform your decisions.
• You are frustrated by vague, “comprehensive solutions” that lack specific, verifiable insights into AI’s impact.
• Your organization is ready to adapt its content strategy, PR efforts, and overall digital presence based on data-driven insights.
• You want to proactively shape how AI models perceive and represent your brand, rather than reacting to outdated information or missed opportunities.
• You need a clear, objective baseline to measure future improvements in your AI visibility.
• You value transparency and want to own the raw data and prompt sets generated during the audit.

This Audit is NOT For You If:

• You are looking for a “set it and forget it” solution or a quick, superficial fix without a commitment to strategic change.
• Your primary goal is traditional keyword ranking in organic search results, without considering AI’s influence.
• You expect the audit to include ongoing content creation, website development, or PR outreach services. This is a diagnostic and strategic planning tool.
• You are unwilling to invest in understanding and adapting to the evolving landscape of AI-driven information consumption.
• Your budget is extremely limited and you are not prepared for an in-depth, customized analysis.

If you’re ready to move beyond assumptions and see exactly what AI says about your brand, the AI Visibility Audit is your next step.

The Free AI Visibility Checker: A Starting Point

For those who want a quick, self-serve glimpse into their AI visibility, we offer a free tool at /en/tools/ai-visibility-checker/. This checker allows you to input a single prompt and see how one specific AI model responds to it.

While useful for an initial impression, it’s important to understand what the free tool does NOT cover:

• It uses only a single, pre-selected AI model, not a multi-model approach.
• It processes only one prompt at a time, not a comprehensive set of 100-200 tailored prompts.
• It does not provide competitive analysis or an in-depth look at your knowledge graph.
• There is no expert analysis, strategic recommendations, or synthesized report.
• You do not receive the raw data or the full prompt set for future use.
• It’s a snapshot, not a deep dive into the full spectrum of your AI presence.

The free checker is a helpful starting point, but it cannot replace the depth, scope, and actionable insights of a full AI Visibility Audit.

Frequently Asked Questions

How long does an AI Visibility Audit take?

A typical AI Visibility Audit takes approximately 3-4 weeks from kickoff to final report delivery. This includes time for custom prompt development, running the extensive prompt sets across multiple AI models, and our expert analysis and report generation.

What kind of AI models do you use for the audit?

We leverage a curated selection of leading generative AI models, which may include models from OpenAI, Google, Anthropic, and others, depending on their current capabilities and relevance to your industry. We continuously update our model selection to ensure we are testing against the most impactful AI systems in 2026.

How is this different from traditional SEO audits?

Traditional SEO audits primarily focus on website technical health, keyword rankings, backlink profiles, and on-page optimization for search engines. The AI Visibility Audit, by contrast, focuses on how generative AI models understand and respond to queries, providing insights into your brand’s presence in AI-driven information synthesis, not just traditional search results.

What happens after I receive my audit results?

After you receive your comprehensive report and strategic recommendations, we schedule a debrief session to walk you through the findings and answer any questions. You can then use these insights to refine your content strategy, PR efforts, and overall digital marketing. Should you require assistance with implementing these recommendations, we can discuss our ongoing strategy and execution services.

How we run it — the five-step GEO loop

1. Baseline. 50–100 buying questions, none containing your brand name. Raw answers saved. Nothing on the site changes until there are numbers.
2. Split. Separate “the model never names us” from “the model names us but never links us”. These are different failures and almost nobody separates them.
3. Entity. Make your name, address, sector and people agree everywhere you appear, so the model can resolve you as one thing.
4. Source. Get present in the third-party places models actually read — roundups, association listings, review platforms — rather than adding more pages to your own site.
5. Re-measure. Same prompt set, same engines, same scoring. Changing the measurement is how vendors manufacture fake progress.

Step 2 came out of our own numbers: 0% mention rate on a 37-prompt agency question set while carrying 2,185 citations on knowledge questions. Read as one number that looks like failure; read as two, it is a clear instruction about what to fix.

What you actually receive

Deliverable	What it is	The question it answers
AI Visibility Baseline	Mention rate, citation rate, share of model, plus every raw answer	Where do I stand, and where did that number come from
Competitor Mention Board	Count of every brand the model named in the same run	Who does the model currently treat as my category leader
Mention–Citation Split	Which of the two failures you have	Do I need content, or outside presence
Entity Consistency Map	Your details across every source, with the mismatches marked	Why can’t the model resolve who I am
Citability Rewrite List	Pages to rewrite, with before/after sentences	What exactly do I change
Third-Party Source Plan	Where to be present, ranked by influence on being named	Where do I go to get mentioned
90-Day Priority Roadmap	Ordered by impact, not by what is easy	What first, what next, and why that order

The prompt set and the raw data are yours. When the engagement ends you take them, and any vendor can re-run the same measurement to check our work.

Related

• AI SEO agency services — scope, method and what we measure.
• AI Visibility Audit — the measured starting point.
• Generative engine optimisation
• Pricing